We each have our own reasons for becoming a member of Child Care Aware of America. Invite others to be part of the network you value you so much! Child Care Aware of America has prepared several ways you can invite others to become a member. Help be the tour guide for someone else as they learn about this community. 

  • HOW TO USE THIS TOOLKIT
    1. Choose what works for you! Review the toolkit and identify the ways you can help spread the word.  
    2. Speak from the heart. Think about your reason for joining as a member. Consider sharing your personal story with a friend over email or on social media. See the prompts included below to get the creative juices flowing! 
    3. Use #WhyCCAoA in your messages. Use the hashtag to see the larger conversation and help others discover all the great reasons why our members choose to be part of this community.  
    4. Direct people to the right place. Make sure you are including the membership link when you share your message: childcareaware.org/join 

    Don’t forget to tag Child Care Aware of America on social media. We’ll engage with you and maybe even spotlight your post on social media!

  • WHERE CAN YOU SHARE YOUR MESSAGE?
    • Login to your CCAoA Membership and use the “Refer a Friend” tool
    • Write an email  
    • Post to an email listserv 
    • Post to social media
    • Share in a Linkedin Group or Facebook Group
    • Record yourself for an Instagram Live Story (video)
  • OPPORTUNITIES TO SHARE

    Identify local holidays or events that might be a good opportunity to highlight the importance of the child care sector, such as awareness days and local community events. Consider marking the following dates down on your personal calendar as opportunities to share:

    • April
      • April 2: World Autism Awareness Day
      • April 7: World Health Day
      • April 11-17: Black Maternal Health Week
    • May
    • June
      • June 20: Father’s Day
    • August
      • August 12: International Youth Day
      • August 26: Women’s Equality Day
    • September
      • September 22 – 24: Small Business Week
    • October
      • October 4: National Child Health Day
      • October 11: Day of the Girl
    • November
      • Child Safety and Prevention Month
  • SOCIAL MEDIA SAMPLE COPY
    • When you join as a member of [Insert CCAoA social media handle, such as for Twitter: @childcareaware], you get the best of the #childcare profession, access to networking and discounted events. childcareaware.org/join #WhyCCAoA
    • @childcareaware members have access to technical assistance through our membership team & online portal. Access FAQs, tutorials and more. You are not alone in this work! Join and get support today: childcareaware.org/join
    • I love being a member of [@childcareaware] because I get access to [insert member benefit] in the child care sector. #WhyCCAoA
      • Professional Development
      • Career & Networking Resources
      • Guides, Marketing Resources, Exclusive Member Newsletter
      • Members-only webinars 
      • Event Discounting 
      • Technical assistance

    Social Media Prompts

    Reflect on your experience as a member with CCAoA. Use the prompts below to share your unique experience on social media. Link to: childcareaware.org/join and use the hashtag #WhyCCAoA. 

    • Why are you a member of CCAoA?
    • What does your CCAoA membership mean to you?
    • What is your favorite part of being a member of CCAoA?
    • What is your favorite event (in-person or virtual) that CCAoA has hosted?
    • What is an opportunity you have had because of being a member?
    • How has your organization benefited from CCAoA membership?

    Use industry hashtags to help others discover your posts:

    • #childcare
    • #ECE
    • #earlyed
    • #smallbiz
    • #nonprofits
  • RECORD YOUR OWN VIDEO MESSAGE

    Using the prompts above, record a 60-second video message and post to social media platforms to share why you recommend CCAoA membership. Don’t forget to link to: childcareaware.org/join and use the hashtag #WhyCCAoA. 

    A few tips:  

    • Choose a simple, non-distracting background (such as a solid-colored wall). 
    • Avoid being backlit by a window – place your source of light in front of you.  
    • Write down your key points to feel more prepared. But no need to memorize – speak from the heart! 
    • Keep it short. Video posts that are 60 seconds or less work best across social media platforms. 
  • WRITE A REVIEW ON GOOGLE AND FACEBOOK

    Share your love Child Care Aware of America! Help others see the value of CCAoA membership by sharing what you love about being a member. Your reviews help us serve more CCR&Rs, providers and families. 

    Visit Google or Facebook to share what you appreciate about being a member that Child Care Aware of America provides in order to advance affordable, accessible child care for all. 

  • PERSONAL EMAIL INVITATION

    Send an email to a professional connection to tell them why you’re a member and why they should join. 

    Who can be a member? 

    • Child care resource and referral agency leaders and staff
    • Human services leaders
    • Nonprofits working to improve early childhood education
    • Businesses that provide resources to child care providers and families
    • Child care providers
    • Government agencies
    • Anyone interested to improving the child care system

    Remember – make it your own! 

    Email Sample Text

    Dear [Insert the Name of Colleague]:   

    [Insert personal meeting, such as “I hope you’re well!” or “Happy Spring!”]  

    As a partner in working towards quality and affordable child care for all families in the United States, I wanted to share some valuable resources that have been incredibly helpful and supportive to me.   

    Child Care Aware of America facilitates networking and collaboration amongst members. These high-level subject matter experts include child care resource and referral agency leaders and staff, human services leaders, nonprofits and businesses.   

    I believe [you/your organization] would greatly appreciate this networking opportunity as well as the vast array of other member exclusive benefit resources that you can access for professional development.  

    Learn more about CCAoA membership here:  

    Become a Member – Child Care Aware® of America.  

    Kind regards, 

    {Your Name}

Still have questions? Contact our Membership team at membership@usa.childcareaware.org

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