Child Care Aware® of America’s Consumer Engagement and Education SMART Suite contains innovative, ready-to-use social media content for child care resource and referral agencies (CCR&Rs) and similar organizations. SMART stands for Social Media and Resource Tools. This growing collection covers topics like quality child care, awareness of CCR&Rs, community support, and more! 

The SMART Suite is a premier collection of child care and early childhood related materials designed specifically to reach out to and engage with families, early care and education professionals/providers, and communities.


Social Media Tiles and Six Videos

Twitter Example

Facebook Example

Video Example

Access the full Suite here. These can be co-branded with your agency’s logo next to Child Care Aware® of America’s or shared via our click-and-use option. The resources are organized around key child care themes: quality, awareness of resource and referral, and community support. 

The SMART Suite Sharekit

Two sharekits are available to support your social media efforts.  The SMART Suite Sharekit offers a comprehensive guide to using the SMART Suite and the Click-and-Use version allows users to quickly share the materials without co-branding.  Both provide suggested text and resources to use along with the social media cards and videos to create a post on Twitter, Facebook, and other social media platforms.


SMART Suite Sharekit


Consumer Education and Engagement Social Media Guide

This guide will help child care resource and referral agencies and other consumer education programs leverage social media to reach, inform, and engage with their target audiences.

Downloading the content allows you to save and co-brand the materials with your agency’s logo. Users must follow the “Guidelines for Use” contained in the Consumer Education and Engagement (CEE) SMART Suite Sharekit.



The SMART Suite is also available in a click-and-use format, with the same treasure trove of professionally designed social media content, but are populated straight to your agency’s social media pages. On this platform, the materials have been organized across four tabs: quality, awareness of child care resource and referral, community support and Vroom. While this version skips the step of co-branding, your agency’s logo and brand will still be recognizable to visitors when shared on your social media page and paired with your website and/or links to local resources.  

It’s as simple as 1-2-3! Once you select the post you wish to share simply:

  1. Click the button below the resource
  2. Edit text, if necessary, with the local links and/or your organizations contact information
  3. Confirm the post on your social media page   

Join a Peer Network and Access the SMART Suite 

Get access to the full, customizable SMART Suite and join a group of consumer education professionals and subject matter experts in Child Care Aware® of America’s NEW Consumer Education and Engagement (CEE) Community of Practice!**

**If you aren’t already a member of the Child Care Aware® of America Membership Community, you can create a FREE account.